About Us

About Us

Meet Lianne & Bret

Our team has over 56 years of experience at all levels of the pet industry. We have business experience in franchising, dog training, grooming, day-care, boarding retail pet food and supplies. Pet Biz Experts is built and managed BY pet professionals FOR Dog Trainers. With Pet Biz Experts, we want to help pet professionals achieve their business goals by providing them with the tools they need to succeed.

We ran a survey focusing on new dog owners searching for dog training services. We found most all of them had one thing in common…. These potential customers did not hear back from the dog training companies they’d reached out to.

We decided it’s time for that to change!

Awards & Credentials

BRET GELLER

Experience & Certifications:

  • Professional Dog Trainer
  • Certified Instructor in Pet First Aid & CPR
  • AKC Canine Good Citizen/S.T.A.R. Puppy Evaluator
    Certification
  • Performed numerous Flyball demonstrations and Seminars

Awards:

  • 2022 Top Ranked Dueling Dogs
  • 2020 DockDogs Hall of Fame Inductee
  • 2019 Top Ranked Veteran Big Air DockDogs
  • 2018 Speed Retrieve Nitro DockDogs World Champion
  • 2018 Top Ranked Iron Dog Gladiator DockDogs
  • 2018 Top Ranked Veteran Big Air DockDogs
  • 2018 Big Air Veteran DockDogs World Champion
  • 2017 Top Ranked Big Air DockDogs – Mixed Breed
  • 2016 Top Ranked Big Air DockDogs – Mixed Breed
  • 2016 Speed Retrieve Nitro DockDogs World Champion
  • 2007 U-FLI Champion Division 1 as a member of Touch N’ Go Flyball Team
  • 2006 U-FLI Champion Division 1 as a member of Touch N’ Go Flyball Team

Volunteer Experience & Causes:

Official Trainer for the SoCal Labrador Retriever Rescue
The B.A.A.R.K. Foundation
Go Team 21
Chase Away Canine Cancer

Dog Sport Club Member:
SoCal DockDogs Member
DockDogs Member

LIANNE SHINTON

Experience & Certifications:

  • Certified Master Trainer (CMT)
  • Certified Trick Dog Instructor (CTDI) with Do More With Your Dog
  • Former AKC Canine Good Citizen/S.T.A.R. Puppy Evaluator Certification
  • Experience in Veterinary Emergency and Critical Care
  • Certified in Pet First Aid & CPR

Awards:

  • Mondioring Category 3 Title
  • ‘Flirt’ and Lianne were again chosen to represent the United States in the sport of Mondioring. Only 1 dog is chosen to compete from the United States in Category 2. They competed at the 2019 World Championships in Nedza, Poland and earned 12th place.
  • 2019 Mondioring Category 2 Vice-Champion (United States)
  • Mondioring Category 2 Title
  • ‘Flirt’ and Lianne were chosen to represent the United States at the 2018 Mondioring World Championships that took place in Moscow, Russia. Only 1 dog is chosen to compete from the United States. They earned 4th place.
  • 2018 Mondioring Category 1 National Champion (United States)
  • Mondioring Category 1 Title
  • 2016 DockDogs Hall of Fame Inductee
  • 2016 Speed Retrieve Sonic DockDogs World Champion
  • Trick Dog Champion
  • World Record Holder in Purina Incredible Dog Challenge, ‘Fetch It’ at 23′
  • 2014 Western Regional Incredible Fetch It Champion – Purina Incredible Dog Challenge
  • Three time Contributor Award winner for DockDogs
  • 2010 Extreme Vertical High Flyer DockDogs World Champion
  • 2008 Big Air Senior DockDogs National Champion
  • AKC CDX (Companion Dog Excellent Title)
  • AKC RE (Rally Excellent Title)
  • AKC JH (Junior Hunt Test Title)
  • U-FLI TFE-I (Top Flight Executive Title I)

Volunteer Experience & Causes:

Official Trainer for the SoCal Labrador Retriever Rescue
Past Board Member of The B.A.A.R.K. Foundation
Go Team 21
Chase Away Canine Cancer
The Lili Claire Foundation

Dog Sport Member:
United States Mondioring Association Member (USMRA)
Chairperson of the International Committee (USMRA)
SoCal DockDogs Member
DockDogs Member
Former President of Las Vegas DockDogs

BRET GELLER

I’m Bret Geller, co-owner of Pet Biz Experts. I am a California native and have spent my life following my passion for dogs.  I started working with dogs when I got my first dog ‘Spiral’….who needed a job.  ‘Spiral’ was a Border Collie that had a lot of energy and that is how I found the sport of Flyball.    I played Flyball for eight years on Touch N Go and was a part of two National Championships and several world record breaking times.

In December of 2013, Lianne and I opened a dog training business in San Diego. Working with pet dogs and their owners came quickly to me and sales became one of my favorite aspects of our business.  In ten years of dog training sales consultations, I have sold over 3.5 million in dog training sales. I have trained dogs for NFL players, MLB players, US Team Olympic Athletes as well as TV/Movie Writers and Producers.  

Through the pandemic, I’ve learned that the dog training business is fairly recession proof.  I wish I had started training dogs professionally a lot sooner in my life as I have learned this business can be very rewarding and profitable. 

One of the reasons Lianne and I started Pet Biz Experts was because of all the time intensive labor we were exhausting, chasing down new customers, following up with existing customers keeping everything organized.  

Since implementing Pet Biz Experts software within our business, we had a 20% sales increase in our first year and we have much more free time for ourselves. 

With Pet Biz Experts, I want to help dog trainers achieve their business goals by providing them with the tools they need to succeed.

LIANNE SHINTON

My name is Lianne Shinton and together with my amazing partner, Bret Geller, we founded Pet Biz Experts. My goal is to help pet focused entrepreneurs become more visible to your potential customers, increase conversion, drive your businesses growth, and help find you more leisure time.

With over 28 years of experience at all levels of the pet industry, I have done it all. I have been obsessed with learning about canine behavior since I was a kid. By 19 years of age, I became a Certified Dog Trainer and opened my own Toronto based dog training business. My business quickly evolved into a one-stop-shop, encompassing dog training, grooming, retail (pet food and supplies) and boarding. By age 31, I’d sold this company and moved from Toronto to Las Vegas where I co-owned and assisted in taking a single location dog training company to a 75-plus location pet franchise. This is how I mastered the art of franchising.

In 2013, I transitioned from corporate back to coaching. Together, we opened a dog training business in San Diego and purchased our beautiful home and dog training facility in Fallbrook, California. These days, I put my hard-won skills into Pet Biz Experts to help and serve other pet related businesses. I am passionate about entrepreneurship and strive to help pet professionals with their business for growth and success.

Let us help

Make Your Dog Training Business More Profitable & Efficient

Capture Leads

We will work with you to create an effective Lead Magnet Funnel to capture new leads right on your website!

Nurture

Utilize our proven nurture system to help you nurture your leads through closing.

Conversations All in One Place

Retain and manage all of your conversations, from your leads to customers, on all devices.

Save Time

The automation capabilities will be an absolute game-changer for you and your dog training business.

Save Money

Pet Biz Experts consolidates the functionality of multiple platforms into one and charges you less for it whilst doing a better job.

Close More Sales

From easy customer enrollment to engaging, automated follow-up campaigns, you will close more sales with ease.

And MUCH more!
Meet our Team

Good People,
Good Team Work.

Meet Lianne & Bret, Founder and Co-Founder of Pet Biz Experts.

Lianne

FOUNDER

Bret

co-founder