Who We Are
Meet Lianne & Bret
Meet the dedicated team at Pet Biz Experts – seasoned professionals with over 56 years of combined experience in the pet industry. From franchising to dog training, grooming to day-care, boarding to retail pet supplies, our diverse expertise empowers us to provide comprehensive solutions that elevate your dog training business.
As pet professionals ourselves, we understand the unique challenges faced by dog trainers. Our passion lies in helping you achieve your goals and overcome obstacles.
With Pet Biz Experts, you gain more than just software. We offer the tools, support, and guidance to connect with potential customers and grow your business. From nurturing leads to closing sales, our solutions are tailored for your success.
Unlock the full potential of your dog training business with our cutting-edge software, expert website development, and effective SEO strategies.
Partner with Pet Biz Experts and let us support your journey to success.
Awards & Credentials
BRET GELLER
Experience & Certifications:
- Professional Dog Trainer
- Certified Instructor in Pet First Aid & CPR
- AKC Canine Good Citizen/S.T.A.R. Puppy Evaluator
Certification - Performed numerous Flyball demonstrations and Seminars
Awards:
- 2022 Top Ranked Dueling Dogs
- 2020 DockDogs Hall of Fame Inductee
- 2019 Top Ranked Veteran Big Air DockDogs
- 2018 Speed Retrieve Nitro DockDogs World Champion
- 2018 Top Ranked Iron Dog Gladiator DockDogs
- 2018 Top Ranked Veteran Big Air DockDogs
- 2018 Big Air Veteran DockDogs World Champion
- 2017 Top Ranked Big Air DockDogs – Mixed Breed
- 2016 Top Ranked Big Air DockDogs – Mixed Breed
- 2016 Speed Retrieve Nitro DockDogs World Champion
- 2007 U-FLI Champion Division 1 as a member of Touch N’ Go Flyball Team
- 2006 U-FLI Champion Division 1 as a member of Touch N’ Go Flyball Team
Volunteer Experience & Causes:
Official Trainer for the SoCal Labrador Retriever Rescue
The B.A.A.R.K. Foundation
Go Team 21
Chase Away Canine Cancer
Dog Sport Club Member:
SoCal DockDogs Member
DockDogs Member
LIANNE SHINTON
Experience & Certifications:
- Certified Master Trainer (CMT)
- Certified Trick Dog Instructor (CTDI) with Do More With Your Dog
- Former AKC Canine Good Citizen/S.T.A.R. Puppy Evaluator Certification
- Experience in Veterinary Emergency and Critical Care
Certified in Pet First Aid & CPR
Awards:
- Mondioring Category 3 Title
- ‘Flirt’ and Lianne were again chosen to represent the United States in the sport of Mondioring. Only 1 dog is chosen to compete from the United States in Category 2. They competed at the 2019 World Championships in Nedza, Poland and earned 12th place.
- 2019 Mondioring Category 2 Vice-Champion (United States)
Mondioring Category 2 Title
‘Flirt’ and Lianne were chosen to represent the United States at the - 2018 Mondioring World Championships that took place in Moscow, Russia. Only 1 dog is chosen to compete from the United States. They earned 4th place.
2018 Mondioring Category 1 National Champion (United States) - Mondioring Category 1 Title
- 2016 DockDogs Hall of Fame Inductee
- 2016 Speed Retrieve Sonic DockDogs World Champion
- Trick Dog Champion
World Record Holder in Purina Incredible Dog Challenge, ‘Fetch It’ at 23′ - 2014 Western Regional Incredible Fetch It Champion – Purina Incredible Dog Challenge
- Three time Contributor Award winner for DockDogs
- 2010 Extreme Vertical High Flyer DockDogs World Champion
- 2008 Big Air Senior DockDogs National Champion
- AKC CDX (Companion Dog Excellent Title)
- AKC RE (Rally Excellent Title)
- AKC JH (Junior Hunt Test Title)
- U-FLI TFE-I (Top Flight Executive Title I)
Volunteer Experience & Causes:
Official Trainer for the SoCal Labrador Retriever Rescue
Past Board Member of The B.A.A.R.K. Foundation
Go Team 21
Chase Away Canine Cancer
The Lili Claire Foundation
Dog Sport Member:
United States Mondioring Association Member (USMRA)
Chairperson of the International Committee (USMRA)
SoCal DockDogs Member
DockDogs Member
Former President of Las Vegas DockDogs
BRET GELLER
I’m Bret Geller, co-owner of Pet Biz Experts, and my lifelong passion for dogs has guided my journey. It all started with my first dog, ‘Spiral,’ a spirited Border Collie who sparked my interest in the sport of Flyball. For eight years, I dedicated myself to the sport, achieving two National Championships and contributing to world record-breaking times.
In 2013, Lianne and I opened a dog training business in San Diego, where I quickly found my passion for sales. Taking on the lead sales position, I streamlined and perfected the sales process, working closely with other trainers and serving notable clients, including NFL players, MLB players, US Team Olympic Athletes, as well as TV/movie writers and producers.
During the pandemic, I witnessed the resilience of the dog training industry, which proved to be fairly recession-proof. Reflecting on my journey, I realized the immense fulfillment and profitability this business can bring, wishing I had started training dogs professionally much sooner.
The labor-intensive nature of chasing new customers and managing existing ones led Lianne and I to establish Pet Biz Experts. By implementing our software within our own business, we experienced a remarkable 20% increase in sales within the first year, granting us more freedom and personal time.
With Pet Biz Experts, my mission is to empower dog trainers to achieve their business goals. I’m dedicated to providing the necessary tools and support they need to thrive in this industry. Drawing from my extensive experience and passion for excellence, I’m here to help fellow dog trainers unlock their full potential and achieve unparalleled success.
In addition to our work, my partner Lianne and I have a love for travel and dog sports. These journeys not only allow us to explore the world but also provide valuable opportunities to connect directly with our extensive network of dog trainer friends and clients. By immersing ourselves in the industry and fostering personal relationships, we continually enrich our knowledge and understanding, ensuring that we stay at the forefront of the dog training world.
LIANNE SHINTON
I’m Lianne Shinton, co-founder of Pet Biz Experts, and I’m here to empower pet-focused entrepreneurs like you. My mission is to enhance your visibility, boost conversions, drive business growth, and create more leisure time for you.
With over 31 years of experience in the pet industry, I’ve done it all. My passion for understanding canine behavior started at a young age, leading me to become a Certified Dog Trainer and open my own successful dog training business in Toronto. As my business expanded, I incorporated grooming, retail (pet food and supplies), and boarding services. Later, I ventured into franchising, helping a single location dog training company transform into a thriving franchise with 75+ locations.
In addition to my extensive background in the industry, I have a profound passion for competing in dog sports. I am proud to say that I have achieved multiple World and National Championships with my amazing dogs. I am also honored to have represented the US Team twice, competing in prestigious competitions in countries like Russia and Poland, where I showcased my skills and dedication on an international stage.
Today, at Pet Biz Experts, I bring my wealth of experience and knowledge to the table, driven by a deep commitment to supporting and serving pet-related businesses. In addition to our work, my partner Bret and I have a love for travel and dog sports. These journeys not only allow us to explore the world but also provide valuable opportunities to connect directly with our extensive network of dog trainer friends and clients, further enriching our understanding of the industry.
With this breadth of experience and passion for entrepreneurship, I am dedicated to helping pet professionals like you achieve remarkable growth and lasting success in your business. Whether it’s leveraging our expertise in software solutions, website development, or SEO strategies, we are here to empower your journey and make a meaningful impact on your path to greatness.
Let Us Help
Make Your Dog Training Business Much More Efficient
Capture Leads
We will work with you to create an effective Lead Magnet Funnel to capture new leads right on your website!
Nurture
Utilize our proven nurture system to help you nurture your leads through closing.
Conversations All in One Place
Retain and manage all of your conversations, from your leads to customers, on all devices.
Save Time
The automation capabilities will be an absolute game-changer for you and your dog training business.
Meet Our Team
Good People,
Good Team Work.
Meet Lianne & Bret Founder and Co-Founder of Pet Biz Experts.
Lianne
FOUNDER
Bret
CO-FOUNDER